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Turning "Absolutely No" into Yes

Many of my clients tell me in our first conversation that they don't know how they will convince their parent to move to a community. They feel like their loved one is unusually stubborn. What they often don't realize is that it is more common than not for people to dig in their heels when it comes to a move. There are all kinds of reasons for this, including depression, denial of health issues, and preconceived ideas that these communities are "nursing homes."

The good news is that I am almost always amazed at how fast this changes. No, it isn't overnight. But almost all of the clients I work with end up agreeing to move within 6 months of the first conversation with me. Even if they won't admit it, your loved one probably suspects it's time to make a change. Put in the work to help them accept that, you may be surprised at how fast you can get them to take action.

Penny Brandt-Roy helps clients find senior communities in the Metro Atlanta area. For more information on her free service, visit

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